Kensington High Street is a busy shopping area and also home to many important buildings. The shopping area is dominated by the high street brands to be represented here.
 
The stunning Art Deco Daily Mail head offices, Northcliffe House, is located off Kensington High Street, in Derry Street, both in the real world and now virtually - immersively inside the digital world.
 
In the virtual version of Northcliffe House in London the company uses offices as they would in the real world, for meetings training and collaboration, without having to impact upon the environment by physically travelling to their offices. This also saves time and money for the organisation.
 
Also just off Kensington High Street is the Greyhound Pub, located in Kensington Square. This pub uses the latest technology to link with its virtual counterpart to achieve two way dialogue, real and virtual worlds interacting with one another. Meetings and events are already being hosted in both worlds, with more interaction and meetings planned for the future.
 
This location demonstrates some of what is possible by having a digital presence in the virtual world of London.